Volvo XC40 Model Release

Email Marketing

 
Woman opening XC40 email in her Gmail email browser inbox

Overview

Volvo dealerships all over the United States, including Prestige Volvo Cars East Hanover, were anticipating the release of the All‑New 2019 Volvo XC40 SUV — the first of its kind. To celebrate the XC40's launch, the client wanted to send a simple email out to their customer base sharing the exciting news, so I created this animated email.

My Role: Digital Designer, Email Developer

Skills Practiced: Collaboration, Sketching, Typography, Animation, Coding, Product Testing

Tools: Pencil & Paper, Adobe Photoshop, Adobe Dreamweaver, Litmus

Dynamic Beacon / March 2018

Branding

White

HEX: #FFFFFF

RGB: 255, 255, 255

Black

HEX: #000000

RGB: 0, 0, 0

Digital Blue

HEX: #007BCD

RGB: 0, 123, 205

Volvo Sans and Arial Fonts
Full layout of XC40 Email

Performance

6,036

List Size

33%

Open Rate

29%

Click-Through

Mockup of email on smartphone

Creative Process

sketches of email layout idea

Layout Design Sketch

Screenshot of email being coded in Adobe Dreamweaver

Hand‑coding and Developing

Screenshot of email browser tested in Litmus

Email Browser Testing in Litmus