Email Marketing
Like many other businesses, the COVID‑19 pandemic forced Lev Kia of Framingham to temporarily close its doors to the public in an effort to slow the spread. As a result, the Sales and Service Departments were severely impacted causing the dealership to seek alternative methods of operation in order to safely accommodate customers. Upon the dealerships' reopening, I designed and hand‑coded this email to help Lev Kia generate new sales and service leads.
My Role: Digital Designer, Email Developer
Skills Practiced: Collaboration, Sketching, Graphic Design, Typography, Coding, Product Testing
Tools: Pencil & Graph Paper, Adobe Photoshop, Adobe Dreamweaver, Litmus
Dynamic Beacon / May 2020
Light Gray
HEX: #E3E3E3
RGB: 227, 227, 227
Dark Gray
HEX: #1A1A1A
RGB: 26, 26, 26
Black
HEX: #000000
RGB: 0, 0, 0
White
HEX: #FFFFFF
RGB: 255, 255, 255
Red
HEX: #C4172C
RGB: 196, 23, 44
List Size
Open Rate
Click-Through
Bounce Rate
Avg. Session Duration
Layout Design Sketch
Hand‑coding and Developing
Email Browser Testing in Litmus
App Design
