Online Express Store

Email Marketing

 
Young woman laying on the couch scrolling through email on phone

Overview

With an Online Express Store option available to customers, Stadium Toyota uses email marketing to target prospective buyers from the last 30‑60 days. The goal of this email was to drive customers to the dealerships' website so they could learn about how the online store works, and then encourage them to start a hassle‑free purchasing process.

My Role: Digital Designer, Email Developer

Skills Practiced: Collaboration, Sketching, Typography, Coding, Product Testing

Tools: Pencil & Paper, Adobe Photoshop, Adobe Dreamweaver, Litmus

Dynamic Beacon / March 2019

Branding

Light Gray

HEX: #E3E3E3

RGB: 227, 227, 227

Dark Gray

HEX: #2B2B2B

RGB: 43, 43, 43

Black

HEX: #000000

RGB: 0, 0, 0

White

HEX: #FFFFFF

RGB: 255, 255, 255

Red

HEX: #D71920

RGB: 215, 25, 32

Helvetica Neue Bold and Regular typefaces
Full Desktop and Mobile Email Layouts

Creative Process

sketches of email layout ideas

Layout Design Sketch

Screenshot of email being coded in Adobe Dreamweaver

Hand‑coding and Developing

Screenshot of email browser tested in Litmus

Email Browser Testing in Litmus