East Coast Property Service Expansion

Email Marketing

 
Hedges being trimmed

Overview

The owner of East Coast Property Services, LLC. was ready to grow her business. In addition to home cleaning services, she wanted to expand into landscaping. To help get the word out to existing clients, we created this email campaign announcing the new services plus a referral based program.

My Role: Digital Designer, Email Developer

Skills Practiced: Collaboration, Sketching, Copywriting, Coding, Product Testing

Tools: Pencil & Paper, Adobe Photoshop, Adobe Dreamweaver, Litmus

East Coast Property Services, LLC. / Feb 2019

Branding

White

HEX: #FFFFFF

RGB: 255, 255, 255

Light Gray

HEX: #F1F1F1

RGB: 241, 241, 241

Black

HEX: #000000

RGB: 0, 0, 0

Slate Blue

HEX: #2d3134

RGB: 45, 49, 52

Red

HEX: #BE1E2D

RGB: 190, 30, 45

Baskerville and Helvertica Neue fonts
Full layout of Service Expansion Email

Performance

185

List Size

52.5%

Open Rate

3.9%

Click-Through

3

New Clients

2

Referrals

Mockup of email on smartphone

Metrics gathered from Google Analytics on March 1, 2019 after a full week of email deployment.

Creative Process

sketches out email layout idea

Layout Design Sketch

Screenshot of email being coded in Adobe Dreamweaver

Hand‑coding and Developing

Screenshot of email browser tested in Litmus

Email Browser Testing in Litmus